Brand Voice/Tone and Website Copywriting

Agency Partner: Edition Studios

Client: Capture Film Co.

Project: Website

Selected Copy: 

Girl, We've Got Capabilities
We play a lot of roles and we like it that way. We've been on sets big and small, controlled and free-form. If you have an idea, we'll find a way to make it happen.

A Non-Traditional, Easy-Going, Never-Settling Approach
We wouldn't do it if we didn't love it. Every opportunity is a new approach to push ourselves to be better storytellers, filmmakers and creative partners. We love taking risks and trying new things. Our hope is to craft authentic stories that inspire.

Designer: Nick Brue
Copywriter: Kate Smith

Brand Identity, Voice/Tone, Creative Direction

Agency Partner: Boynton & Co.

Client: Idun

Project: Naming, brand identity, media kit, community management, marketing strategy, editorial planning

Selected Copy: 

Profile
Idun’s intention is to build a community of women on a journey to define their own sense of style through discovery and reinvention. By sharing timeless pieces we love along with objects from new and interesting designers, ours is a measured effort to inspire and empower women to wear what they find here with confidence.

Media Kit
The store’s name comes from the word Idunn, the Norwegian goddess symbolizing eternal youth, which to us denotes a carefree approach to style that is unencumbered by trends. In mythology, Idunn is believed to encourage rejuvenation, and we see this manifested in our own efforts to bring objects together in a new and thoughtful way.

As rejuvenating and inspiring retailers, we nurture and support our clients’ discovery of objects that speak to them on a personal level, where the only limitations are the ones they place on themselves. For us, Idun is also a place of gathering. We want visitors to feel as though they’ve stepped into our own homes when they arrive here.

Creative Director: Nick Brue
Brand Lead/Copywriter: Kate Smith

Client: North Corp (Askov Finlayson, The Bachelor Farmer, Marvel Bar)

Project: Digital marketing strategy, website, content strategy, copywriting and community management

Agency: Union Park Marketing
Creative Direction: Betsey Kershaw/Kate Smith
Photography: Hanna Voxland
Social Strategy/Copywriting: Kate Smith

Client: Fossil

Project: Digital copywriting (email, website, social, radio) and seasonal campaign branding

Selected Campaign Copy:

Holiday 2016
All is merry and (especially) bright thanks to our new holiday essentials that give a curious nod to the glow of the season. Inspired by dear friends gathered together around nostalgic games of light and the twinkling brilliance that radiates off, well, everything this time of year, this is one collection guaranteed to be on everyone’s gift list. Think accessories that pop when paired with classic colors and iconic silhouettes, not to mention a new assortment of smartwatches with all the (extra) trimmings. Our favorite part? Free customization for nearly every bag, watch, accessory and trinket that invites the kind of crafting and tinkering that goes into presents (and moments) that are truly from the heart. 

Selected Blog Copy: 

The Write Stuff For Letterheads
Oh, Letterhead! You know the (typo) girl we’re talking about, right? She’s queen of timely thank-you notes and dreamy desk decor—and she does it all without looking up from her newest novel. Have a Letterhead on your gift list this year? Don’t wait to shop and definitely don’t mail it in. Take a note from our book and browse a few presents we’ve pulled together that she’ll absolutely L-O-V-E.

See something your Letterhead would like? Click the links below or book(mark) it over to Fossil.com!

Agency: In-House
Creative Director: Kate Arends
Designers: Nataly AbouSaleh, Laura Broyles, Brendan Callahan, Beca Clifton
Copy Manager: Noelle Pareja
Copywriter: Kate Smith

In-House Messaging Strategy, Go-to-Market Playbooks, Editorial Calendar Strategy

Voice/Tone and Website Copywriting.
Visit site for more copy.

Agency Partner: Studio Mast

Messaging Strategy, Social Media Strategy, Copywriting

Brand Strategy, Content Strategy

Content Strategy, Copywriting

Client: Red Wing Heritage

Project: Dealer catalog for new line of Red Wing Heritage boots for women

Agency: Studio MPLS
Photographer: Dan Socie
Copywriter: Kate Smith

Client: Stormy Kromer

Project: Fall/Winter 2015 Dealer Catalog

Agency: Wingnut
Creative Director/Designer: Greg Dutton
Copywriter: Kate Smith

Partner: Kate Arends, Wit + Delight

Project: Arts and culture, family, lifestyle, and humor essayist.

Selected Links:

Kids and Gratitude: You’ve Gotta Fake It ’Til You Make It

Going Back to Work (For the Kids)

I Tried a Gratitude App for 30 Days and This Is What Happened

Plug In (And Get Turned On) With a Digital Sex Coach

Client: MaeMae & Co.

Project: Copywriting and editing for Team MaeMae's wedding and branding catalogs, along with corresponding website copy

Creative Director/Designer: Megan Gonzalez
Brand Strategy/Copywriting: Kate Smith
 

Client: NeoPath Health

Project: Website

Selected Copy: 

A simple change. A big impact. 
NeoPath Health empowers organizations with independent primary care clinics that provide easy, affordable access to healthcare for individuals and their families.

Our "Begin Within" philosophy. 
The change toward better health can be a hard one to make. 

With so many obstacles and barriers in the current healthcare system, it's hard to know where to start. We believe that place is at the center of an organization, for both individuals and employers. If you want to take the first step toward healthier, happier, and more capable individuals, it's time to begin within. 

Agency: Wingnut
Creative Director: Greg Dutton
Designer: Chris Stewart
Copywriter: Kate Smith

Client: Wander North Distillery

Project: Name, logo, branding, website

Selected Copy:

We're a small batch distillery located in Northeast Minneapolis, and we believe in using locally sourced ingredients to craft high quality spirits. You might call that "grain to glass." We call it good sense.

Wander North was founded by Brian Winter, a former officer in the Army National Guard, and student of chemistry and distilling. It is his dream that small batch-crafted distilling returns to Minneapolis where it once thrived.

Agency: Wingnut
Creative Director: Greg Dutton
Designer: Thomas Osmonson
Copywriter: Kate Smith