With nearly 400,000 enterprise employees, this organization's internal audiences span field locations, distribution centers, headquarters, and hybrid teams. Consistency, clarity, and resonance were essential to ensuring all-company messages were meaningful for the entire team member audience.

Challenge: Ensure enterprise communications connected with and inspired the real people across the organization, while keeping timing, tone, and relevance consistent across dozens of stakeholders and channels.

Approach: I acted as strategic liaison and editorial guide for my business areas of DEI, HR, and marketing, ensuring stores communications were grounded in purpose, people, and proof of progress. I translated complex initiatives into accessible, motivating narratives that aligned with enterprise voice and field realities. I partnered cross-functionally with editorial teams, including external and media stakeholders, to refine tone, timing, and cadence. Finally, I brought audience insight to the table, helping shape story angles that resonated with our audiences.

Impact: I increased engagement and positive sentiment in field-facing communications and contributed to best-practice enterprise storytelling. I strengthened alignment between field reality and enterprise narrative, a key trust bridge for 300,000 employees. I piloted new communication channels, including video, podcast, Slack, and live events.