Early-stage founders often have a vision that burns bright but sounds scattered. Before they can grow an audience, they need a voice that captures who they are, what they stand for, and why it matters.

Challenge: Develop cohesive, authentic messaging systems for mission-driven startups whose purpose outpaces their polish.

Impact: I led brand voice and messaging workshops with founders to uncover mission, personality, and differentiators. I built tone-of-voice frameworks that translated those insights into consistent language for websites, social, and campaigns. I delivered narrative foundations like elevator storylines, taglines, and storytelling structures that scaled across teams and channels. And I executed the work and acted as strategic advisor throughout.

Brands/Campaigns: Kidizen, Keep the North Cold